Who said that automated emails should be simply transactional or generic messages? The classic “Dear #FirstName,” email is not that welcome anymore. As marketers, we have a duty to sparkle the light that lies within our customer’s eyes at every interaction. That should happen at every email communication you are sending out, be it theContinue reading “Email Personalization within Journey Builder”
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Hey I’m Stef!
I’m a Salesforce Marketing Cloud Specialist. I have been working for a Swiss digital marketing agency for the last 3 years, since I finished my Master degree at the University of Geneva. I have an Information Systems & Marketing background. My hobbies are cycling and bikepacking!
