Who said that automated emails should be simply transactional or generic messages? The classic “Dear #FirstName,” email is not that welcome anymore. As marketers, we have a duty to sparkle the light that lies within our customer’s eyes at every interaction. That should happen at every email communication you are sending out, be it theContinue reading “Email Personalization within Journey Builder”
Author Archives: Stefano Crepaz
Interactive Email Marketing
It’s LIVE! Here we go, the much awaited piece of marketing tool is finally available on Salesforce Marketing Cloud! 2 days earlier than expected for some of us! As a reminder, this feature allows Marketers to create emails with fillable forms (directly within the email client!) that, on the push of a button, send informationContinue reading “Interactive Email Marketing”
Journey Builder – The Entry Criteria conundrum
Little is told about the fine tuning of Journeys in Journey Builder. I say “fine tuning”, I should rather say essentials! When you create a journey with a Salesforce Data Entry Source, you need to first select the object you want to use, either Leads, Contacts or Person Accounts (more on that on another pieceContinue reading “Journey Builder – The Entry Criteria conundrum”
Hey I’m Stef!
I’m a Salesforce Marketing Cloud Specialist. I have been working for a Swiss digital marketing agency for the last 3 years, since I finished my Master degree at the University of Geneva. I have an Information Systems & Marketing background. My hobbies are cycling and bikepacking!
Salesforce Marketing Cloud, the unsaid. 